Anua

Anua – relaxation and beauty inspired by Korean tradition

Anua was founded on the ambition to achieve maximum effectiveness with minimal ingredients. The brand focuses on skincare and protection and operates within the Clean Beauty segment, guided by the Korean model. By carefully combining selected natural ingredients and avoiding artificial substances, Anua has committed itself to the principles of minimalism, sustainability, and environmental friendliness. The products, such as those from the Anua 77% and Anua 70% lines, offer natural facial care and are designed to create a feeling of true relaxation with their refreshing and revitalizing components.

Anua: soothing care with Heartleaf extract and natural components

At the heart of Anua's philosophy lies the development of gentle and effective cosmetic products that are gentle on the skin. The brand places a strong emphasis on the use of natural ingredients, with a particular focus on the acclaimed Heartleaf extract. This extract, derived from the Houttuynia Cordata plant, is a common natural ingredient in Asian skincare, particularly in Korea. The plant thrives in moist environments and is known for its anti-inflammatory, antioxidant, and soothing properties. In skincare products, Heartleaf extract helps soothe irritated and sensitive skin, reduce redness, and combat blemishes. Thanks to its antimicrobial properties, it can also help prevent blemishes and acne. Furthermore, the extract supports the skin's natural moisture barrier by hydrating and protecting it from external stressors, making it a popular ingredient in toners, serums, and creams. The Anua 77% and Anua 70% product lines are among the Korean brand's most highly regarded skin care options, both characterized by a high content of effective ingredients.